AussieHikingTours.com in an online booking portal for hiking-based tours from tour operators all over Australia. I built the website myself and launched with a combination of social media marketing, blogger and media outreach. I had my first sale within a couple of weeks and business is slowly building.
Digital Strategist & Website Producer
PETER ALLAN – LEGISLATIVE COUNCIL CANDIDATE
Peter decided to run for a senate seat in the November 2014 State Election, with just 75 days to go until election day. I created a digital strategy, website (with blog), and Facebook advertising campaign to help build voter support. I also consulted on the progress of his digital campaign right up until election day. Unfortunately Peter didn’t gain enough votes to secure a seat, but the social media campaign did play a crucial part in earning him a huge amount of support.
I’ve built Bushwalking Blog from nothing to a well-respected information and entertainment source with nearly 4,500 combined followers/subscribers and up to 10,000 unique visitors per month. I have done the vast majority of the work myself, designing the website and logo, writing and creating the majority of the content, developing marketing campaigns, working on SEO, building audience and community, managing and growing social media channels, and collaborating with many well-known brands on their marketing campaigns. As an off-shoot from Bushwalking Blog, I’ve started a successful rental service, which provides easy and affordable access to Personal Locator Beacons (PLB’s) for outdoor enthusiasts. In 2013, Bushwalking Blog was a finalist in the Australian Writers Centre’s Best Australian Blogs competition, and won its category in the BUPA Health Influencer Blog Awards.
Website Producer, Content Creator / Blogger, Writer, Copywriter & Sub-Editor
I’ve been putting my skills to work as a freelancer since I started building websites for small businesses and educational institutions in 2006. As a writer, I’ve written many articles for Australia’s Great Walks Magazine, created blog content for BUPA, Health Engine and others, and copy for Viator Travel. I have also sub-edited many articles for PerksMag.com and RRSAHM.com.
Front-End Web Developer
15/15 INTERNATIONAL FILM FESTIVAL
In 2009 and 2010, I worked with the festival’s managing director, graphic designer, and another web developer, to create a website that would reflect the brand and image of the festival as well as conveying important information to participants and attendees over the required sign-up, filming and screening timelines.
GREENVALE PRIMARY SCHOOL
Since 2000, I have been running all aspects of the I.T. at Greenvale Primary School. This involves supporting staff and students in the day-to-day running of the school’s computer system, playing a significant role in future planning and implementation of learning technology, regular technical writing, managing the school’s WordPress-based website, and advising the school as they make their first forays into the world of social media.
Certificate IV in Education (Information Technology)
This course was studied as part of a traineeship at Greenvale Primary School (attended during term-breaks for one year), and covered Network Administration and Information Systems, as well as Department of Education Policies & Procedures.
Certificate IV in Communication (Writing for Publication & Multimedia),